People queuing to buy
the new iPhone 5 in October. Apple sold 76m devices running iOS6 in the
past three months. Photograph: Dan Kitwood/Getty Images
Apple says that nearly 300 million iPhones, iPads and iPod Touches are now running its iOS 6 software
released in September - possibly helped by the release in mid-December
by Google of its Maps app, after Apple replaced it with its own
implementation.
The announcement came as it released iOS 6.1, its third update to the software since its launch in September.
The
figure means that a majority of iOS devices are now running the newest
version - a fact that Apple's marketing chief Phil Schiller was quick to
point up, saying in a statement that it "may be the most popular new version of an OS in history".
Chief
executive Tim Cook said in October 2012 that there were 200m devices
running iOS 6, and then during Apple's most recent quarterly earnings
said the company had sold a total of 500m iOS devices since 2007. That
suggests a substantial majority of the iOS devices still in use are
running the newest version of the software. Every iOS device sold since
2009 except the original iPad, which lacks sufficient RAM, can run iOS 6.
With
Apple having sold a total of 47.8m iPhones and 22.9m iPads, as well as
about 6m iPod Touches during the fourth quarter of the year - totalling
76.7m devices with iOS6 pre-installed - the new figure suggests that
existing owners of older devices are still moving to iOS 6, despite the
concerns that have been expressed about the quality of Apple's Maps,
seen by some as a key reason to hold back.
The growing proportion
will be a relief for Apple, which dumped Google as its maps partner
after the two sides could not agree on data and revenue sharing from the
app, for which the search giant had been used on the iPhone since its inception in 2007.
It
suggests that existing users with older devices are willing to upgrade
to get new services - which is crucial to Apple's strategy of retaining
customers by locking them in to its app store and services. Two of those
are its Photo Stream (photo uploading to the cloud) and iMessage
service, an iOS-only equivalent to RIM's BlackBerry Messenger (BBM):
Schiller said that "iOS users have uploaded over nine billion photos to
Photo Stream [and] sent over 450 billion iMessages."
The number
of users of iMessage, introduced with iOS 5 in October 2011, could now
be as many as 400m, far exceeding the number of BBM users, where RIM's
worldwide user base fell by 1m during its last financial quarter to 79m.
Although
Apple's maps implementation brings turn-by-turn navigation and vector
graphics which require less data to download - putting it at feature
parity with Google's Android, which had had those features in the newest
version of its OS since January 2011 - users complained about misplaced airfields, misnamed towns and incorrect landmarks.
The arrival of Google's own Maps app for iOS 6 in December
may have been an important step encouraging users to upgrade: according
to the ad network MoPub, the release on 13 December of the app saw the
number of users running iOS 6 increase by a third soon afterwards.
Google
said that the Maps app, which brought its own routing and Street View
offerings to a separate app which works on both iOS 5 and iOS 6, was
downloaded more than 10m times in the 48 hours after its launch. It has
not released any further download figures, nor any that would indicate
which version of iOS the downloads are being used on.
Apple has pledged to improve the quality of its Maps app.
•
iOS 6.1 brings compatibility with a larger number of 4G/LTE carriers
around the world, as well as the ability to buy film tickets in the US
via Fandango, individual song downloads via iCloud and a new button to
reset the advertising identifier - found in Settings –> General –>
About –> Advertising - which deletes any cookies and effectively
makes the user look like a brand new visitor to any site.
• Apple has launched a
128GB version of the iPad 4,
costing £639 inc VAT for the Wi-Fi model and £739 inc VAT for the
4G/Wi-Fi version. The pricing and capacity may mean it is aimed at
businesses: the press release accompanying the release quotes three
businesses which require large amounts of onboard storage, for AutoCAD
files, high-resolution music files and the developer of an app for
American football teams.