Global passion for Apple unabated as consumer demand outstrips supply across iPhone, iPad and iMac ranges, Apple says. But investors worry about innovation.
As Apple announced
record profits, chief executive Tim Cook confirmed that even supplies of
older, cheaper models of the iPhone were not enough to satisfy demand, and
that sales of iMacs fell primarily because the company could not make the
new design fast enough. He added that iPad Mini demand, too, continued to
outstrip supply as consumers flocked to the device that Apple’s Steve
Jobs had said the company should never make.
“If you look at the iPhone sales across the quarter, we were very constrained
for much of the quarter on iPhone 5. As we begin to produce more and ship
more, sales went up. iPhone 4 was actually in constraint for the entire
quarter. Sales remained strong. That’s how sales progressed along the
quarter,” said Cook. Overall, the iPhone provides 56pc of Apple’s revenue.
Mr Cook also downplayed the prospect of new products: ““We’re not interested
in revenue for revenues’ sake,” he said. “We could put the Apple brand on a
lot more stuff, but we don’t want to do that.”
The company sold a record 47.8m iPhones, helped by the launch of the iPhone 5
in September. Sales of the iPad reached 22.9m, eclipsing the 22.4m that had
been forecast. Sales of iPods also beat forecasts as consumers snapped up
12.7m of them.
Overall revenues for the quarter were $54.5bn, 18pc higher than the same
quarter in 2011, and Apple announced record profits of $13.1bn. It also
announced, however, that the next quarter would likely provide sales of
$41-$43bn, down from Wall Street hopes of at least $45bn.
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